PARI PASSU

(pah-ree pas-soo) adv.
1. With an equal step
2. Hand in hand
3. Equal in all respects

Pari Passu is an innovative, body shape-based apparel collection for women above a size 12. We specifically cater to mid and plus sizes because 68% of American women are above a size 14 and yet these women remain critically under served by the fashion industry. There’s been a lot of awareness raised about this bias over the years but the industry has been slow to change, so I decided to do something about it by launching my own brand.

The biggest challenge in apparel design is fit, especially for larger sizes. Because the fashion industry assumes that every woman looks like Barbie, this makes it tough for women who don’t have an hourglass figure to fit into a lot of clothes. With the goal of developing a great fit for a variety of bodies, we used the data from 7,500 3D body scans to create a unique, patented fit system that focuses on where women hold their weight and how women hold their weight differently from one another. It doesn’t make any sense that two women with vastly different figures should have to fit into the same size.

With Pari Passu I am really hoping to make a change in the fashion industry, because I truly believe that clothing should be made to fit women’s bodies, women should not have to fit themselves into clothes.

Shanna & The Pari Passu Team

First of its kind fit system

We didn’t want to be just another plus size brand, sizing up and down on patterns as if women were built like Russian nesting dolls. Instead we wanted to tackle and solve this fit problem in a way that no one else had either taken the time or had the ability to solve.  We went deep into data of 7,500 3D body scans of women size 12 and above. We then spent nearly a year perfecting three unique body forms based on shape then size  that we use to create our patterns and samples.

Exceptional Quality

We are committed to creating the highest quality product possible. We source only premium fabrics and partner with expert artisans in New York City. We use multiple fit models for each shape and obsess over getting every detail right. We’ve gone to extreme lengths to create pieces that no one in the industry has created before.

A New Luxury Experience

We’ve rethought every step of the process to create the wardrobe you want and the shopping experience you deserve. Pants that fit. Shirts that button without popping. Jackets that drape like they were made for you—because they were. No poorly lit dressing rooms or garments arriving on your doorstep, balled up in a polybag. We want you to feel special and considered every step of the way

Dedicated to You

Regardless of shape or size, everyone wants clothes that reflect their lifestyle, career, intellect and above all, sense of style. We believe that clothing has the power to make you feel confident, comfortable and like the best version of yourself.  We want the women who wear our clothes to experience that power—because we think you deserve that and more. We also think you deserve a brand exclusively for you. The world doesn’t need another straight size brand, we will never “size down.” We are committed to following the curves.